60 posts tagged Advertising
Never were words spoken truer, when words pertaining to ideas were concerned.
Simple dessert math: Deb brings pie. Deb gets brownie points.
“The Story of Sushi.”
Directed, produced, and shot by me. Written, edited, and executive produced by good pal and media genius Joe Sabia. Miniatures by new friends at Lorinix. Sound design by Matt McCorkle, original score by Michael Thurber. With and for Bamboo sushi.
I can’t celebrate this experience enough. It really isn’t often a project comes along that lets me have this much fun and also carries an important message. It’s surreal that the commercial fishing industry has abused our planet’s oceanic resources to such an unacceptable extent. I can only hope this film is as affective as it was enjoyable to make. Hope you enjoy it!
great job gents.
THIS IS AWESOME! Favorite shot: 3:20
Journey 2 —> Wrath of the Titans on the painted billboard space across the street from my office.
It’s not where we’re concepting, but when we’re concepting.
I didn’t think there’d ever be another Parisian Love, until I saw Dear Sophie. This GoogleMaps spot doesn’t quite hold up to those two, but it does win cool points for the nostalgia and NYC landmarks. Well done, VB+P and Google.
My new favorite ad. (Made by people I now work with.)
It’s never too soon for Halloween advertising when you’re selling Aretha Frankenstein’s Pancake Mix.
There’s no hard business reason to replace the Cube. It wasn’t falling down, tourists weren’t looking at it dismissively, and it won’t lead to an immediate increase in profits. Apple is replacing it for no reason other than that they found they could push the boundaries of glass and have chosen to manifest that innovation. That’s what we love, and soon—date TBD—that’s what Cube-goers will get to see.
The new designs look gorgeous. Fitting for the most photographed attraction in NYC.
Singer: “Dresses like a lady, looks like a man.” Guy: “Love is like Combos.” Announcer: “Combos, what your mom would feed you if your mom were a man.” (2006)
Beyond writing scripts, headlines and tag lines, copywriters are tasked with developing the voice of a character, and in turn, a brand. Plus they have to write to define the character. What does he sound like? What does he like? What kind of girls would he sleep with? Which would he not? What kind of food does he like? Etc.
This gave me a hearty laugh. Heartier than any salad could be.